General Mills & Rascal Flatts are teaming up with Big Machine Music and Feeding America to +Outnumber Hunger in a national initiative that helps fight hunger in local communities. +Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the 1 in 6 Americans who struggles with hunger.

According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes at +OutnumberHunger.com, Americans can make a difference in their local communities at a time when it matters most.

“Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”

This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.

“As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to make a difference in their own communities through Outnumber Hunger.”

Specially-marked packages of General Mills products will feature an +Outnumber Hunger code, as well as favorite Big Machine Label Group artists like Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at +OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.

Rascal Flatts also will offer select special codes on Facebook and Twitter that help Feeding America secure five meals for local food banks.

“Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we hope to provide that same support for those who may struggle with hunger. We’re grateful to have the chance to spread awareness of this important cause.”